We’ve helped leading brands and community leaders strengthen relationships and build trust, the very foundation of banking. Whether leading brands like MasterCard, Bank of America and BBVA, or community banks such as First National Bank, First Bank Southwest, or financial service providers like Wincor Nixdorf and CardTronics, trust is the currency of business and banking. We build it. Ask us how.
Most banks today no longer “partner” with their customers to help them make the most of their money.
Consumers – and businesses – care deeply about their money, while not being experts at managing it. They know they need help, but, most financial institutions talk about what they want to sell – not about what customers need to be financially successful! Customers see right through the marketing glitz and seek authentic relationships. And, consumers today are seeking more than a partner, but an ADVOCATE for them against the retail traps, the identity threats, and relief from fees and taxes.
The topic of money is emotionally powerful. The topic of banking is not.
The vast majority of financial institutions spend too much time using “rational banking appeals” — products, price and convenience. Start by taking the time to know the customer, understanding their needs, and honestly, objectively meeting those needs.