Challenge: Disparate brands and business units comfortable in their independence, now brought together into one new company and shared mission by a Wall Street investment firm.

Objective: Raise the profile of the several brands but under the banner of the new Accudyne banner.

Results: Secured face-to-face meetings with editors and reporters at all major trade publications, creating dozens of themed bylined articles, published profiles of company leaders, hundreds of covering features and thousands of online mentions.