Challenge: U.S. headquarters is in Texas and the company had inconsistent narratives and was lagging in brand awareness in the North American market.

Objective: Build a U.S. brand with purpose.

Results: Wincor Nixdorf branding was transformed in the U.S., and the unit became the strongest performing division of this global company which is based in Germany. Media coverage reached 80 million people and an ad equivalency exceeding $700 million.