What We Do

We are a leading regional communications marketing firm with deep national and international Fortune 500 experience and seasoned talent connecting, informing and creating inspiring work. We retune brands and reputations to broaden public awareness. We reframe national and international narratives to deeply engage with core customers and influentials.

Texas is our home. We have deep roots in the state and understand how to bring Texas and Texas enterprise to the world. We offer current-day technology, insightful research, senior counsel, media relationships (PR) at every level, and measurable results and strategic communications across Texas and throughout the world.

Experience

Crosswind led the public relations effort behind a $286 million federal win for Texas A&M, the largest federal healthcare grant in the state’s history.

Recognition

Crosswind is ranked as the top agency in Texas in 2015 for healthcare clients, according to the prestigious J.R. O’Dwyer Company’s annual survey of U.S. PR firms.

Community

Crosswind organized the 2015 Flood Aid TX concert, raising hundreds of thousands of dollars for flood victims and international awareness of the Texas tragedy.

Our PR Services

We know the media that matter across Texas and in the media capitals of the world. Some of us have been award-winning reporters and editors. Others have never known a world that wasn’t multi-platformed – print, broadcast, billboard, and digital – but are nimble, creative masters of everywhere they sail.

Our team has helped clients win multimillion-dollar contracts, crafted the messages for critical transactions, navigated corporate reputation through crisis, and trained some of the most powerful chief executives in the nation to meet the press… and prevail. To learn more, click here to visit our CPR+ page.

Companies can ethically participate in the formation of the policies and opinions that shape their industries when their ideas are well defined and forcefully communicated to influentials. Our team includes former opinion-page editors at two of the most powerful newspapers in the country.

We have a successful history of working with influential lawmakers on public policy issues that matter most to our clients at both the Texas Capitol and in D.C. Our team has experience in legislative matters as well as government procurement, helping deliver some of the largest government contracts in transportation, bioscience, information technology and security and more.

Crosswind is uniquely capable of bringing messages to life with video and online tools that are state-of-the-art and guaranteed to drive key metrics and reinforce brand and reputation positioning.

Our staff has hands-on cross-disciplinary experience in corporate and bond transactions that are valued in the billions, and we are schooled in regulatory compliance, outreach and disclosure.

We create events and connect brands with world-class talent and have relationships with leaders and celebrities in the music, sports, broadcast and fashion industry from Austin to Nashville, from Hollywood to Manhattan. To learn more, click here to visit our Events+Experiences page.

Areas of Expertise

We helped Texas win the largest federal medical research contract in the state’s history, introduced some of the world’s top pharmaceutical brands to Texas and are bringing some of the nation’s most promising new biomedical technologies to market.

We’ve helped leading brands and community leaders strengthen relationships and build trust, the very foundation of banking.  Whether leading brands like MasterCard, Bank of America and BBVA, or community banks such as First National Bank, First Bank Southwest, or financial service providers like Wincor Nixdorf and CardTronics, trust is the currency of business and banking.  We build it. Ask us how.

Most banks today no longer “partner” with their customers to help them make the most of their money.

Consumers – and businesses – care deeply about their money, while not being experts at managing it. They know they need help, but, most financial institutions talk about what they want to sell – not about what customers need to be financially successful!  Customers see right through the marketing glitz and seek authentic relationships. And, consumers today are seeking more than a partner, but an ADVOCATE for them against the retail traps, the identity threats, and relief from fees and taxes. 

The topic of money is emotionally powerful. The topic of banking is not.

The vast majority of financial institutions spend too much time using “rational banking appeals” — products, price and convenience.  Start by taking the time to know the customer, understanding their needs, and honestly, objectively meeting those needs.

We helped one of Wall Street’s largest financial firms bring some of the world’s principal industrial pump manufactures under one corporate roof. We have also brought world attention to the game-changing technology of fracking, invented in Texas, and to fracking’s world capital, The City of Midland.

We managed and produced one of the largest benefit concerts in Texas history, organizing 30 top-name music acts to raise hundreds of thousands of dollars and bringing the world’s attention and resources to aid the victims of the devastating 2015 Texas floods.

Our staff has worked with some of the nation’s largest civil engineering companies on some of the world’s most challenging infrastructure projects and are supporting a multi-million dollar effort to radically transform and modernize mobility across Central Texas.

We took on the largest system of higher education in Texas and transformed its international reputation by bringing the stories of its remarkable research and academic achievement to editors and reporters worldwide. We are now doing the same for the state’s leading and largest university medical center.

Case Studies

Texas A&M University System2020-01-30T12:17:30-05:00
Texas A&M University System
Accudyne2020-02-11T11:53:35-05:00
Accudyne
Wincor Nixdorf2018-07-27T09:44:24-05:00
Wincor Nixdorf
Central Texas Regional Mobility Authority2018-07-27T09:44:24-05:00
Central Texas Regional Mobility Authority