TTIA will proudly present the 2017 Heritage Award to the Dallas Cowboys Football Club at this year’s Texas Travel Summit. Owner Jerry Jones will accept the award in person at the TTIA Awards Gala, Tuesday, Oct. 3 in Arlington.

“The Dallas Cowboys are known as ‘America’s Team’ for a reason,” said TTIA President & CEO David Teel. “They are an indelible part of the Texas culture and brand. With a history dating back to the 1960s, they have long been a leader in the Texas travel industry. The love for the Cowboys expands across state lines and oceans, attracting visitors from across the globe.” Under Jerry Jones’ leadership, the Dallas Cowboys have won three Super Bowl titles, built the largest NFL venue in Arlington, and have been recognized by Forbes as the most valuable sports team in the world.

The Heritage Award recognizes and honors outstanding organizations that have enriched the heritage of and made a lasting, positive imprint on the Texas travel industry by demonstrating a history of exceptional achievement, exemplary business practices, innovative corporate culture, and/or a commitment of excellence to their customers and their community.

Please join us as we honor
the Dallas Cowboys Football Club

TTIA’s 2017 Heritage Award Recipient
at the Texas Travel Summit Awards Gala in Arlington on October 3.

Originally published on