Challenge: Need to quickly raise the visibility and brand identity of its hospital system which operates in one of the most competitive regions for medical services in the county.
Objective: Provide executive media training, strategic messaging, employee-engagement support, and media outreach to strengthen the system’s earned reputation.
Results: Placements secured in Tier One national and statewide media outlets, Houston Methodist named to Fortune Magazine’s “100 Best companies to Work For” and recently ranked the number one hospital in Texas by U.S. News & World Report, with high national rankings there in 11 medical specialties.
