Experience you can put to work.
30+ years
Event leadership experience across Laura Ladewig’s career.
~6,500
Guests at Flood Aid TX in 2015
$274,000
Raised at the 2016 Salvation Army luncheon
150 leaders
Four-day Accudyne conference
From the first decision to the final detail.
We plan each event around its purpose, audience and setting. That guides the format, message, program and follow-through.
Conferences and corporate programs
Leadership summits, annual conferences and executive gatherings. We connect venues, registration, speakers, production and the guest experience from arrival to departure.
Public events and fundraising
Concerts, festivals, galas and civic gatherings. We align the program with the mission, coordinating talent, vendors, logistics and donor moments that keep a live event moving.
Sponsors and brand experiences
Exhibitor programs, trade shows, launches and activations. We develop sponsor opportunities, manage partner communication and fulfill commitments through experiences worth sharing.
Event formats: Corporate meetings & retreats • Conferences & summits • Civic & community gatherings • Galas & fundraising • Sponsor & exhibitor experiences • Launches, activations & VIP events
Experiences people carry forward.
Crosswind connects event planning, production and communications from the start.
01
Define the outcome
Audience, goal, budget and constraints. We define the decisions that shape the event.
02
Design the experience
Venue, program, guest journey and partners. We build the experience around the result you need.
03
Build and promote
Vendors, registration, sponsors and the run of show, supported by communications that bring people into the room.
04
Deliver and follow through
From load-in to load-out, we manage the live event, fulfill commitments and follow through with content and reporting.
FEATURED WORK
Gulf Response Alliance 2026
Three-day preparedness and response conference | Palmer Events Center, Austin | September 28-30, 2026
The inaugural Gulf Response Alliance Conference brought government agencies, industry leaders and response professionals together for educational workshops, keynote programming, federal agency updates and hands-on demonstrations focused on Gulf Coast preparedness and environmental stewardship.
Planning began in August 2025. With Laura Ladewig leading event delivery, Crosswind coordinated the master schedule, venue operations, speakers and workshops, exhibitor and sponsor services, registration, creative materials, signage, hotels and transportation. The team integrated staging, lighting, sound and audiovisual providers into the conference’s production plan and on-site operations.
The program extended beyond the conference rooms and exhibit floor, with three on-water demonstrations, six live demonstrations and a showcase of 15 pieces of large equipment. Crosswind also helped coordinate an off-site networking event for approximately 450 participants, including transportation, catering and live entertainment.
3
On-water demonstrations
6
Live demonstrations
15
Pieces of large equipment
~450
Off-site networking participants
The work behind the promise.
Different audiences. Different goals. The same attention to the details that determine whether an event works.
Accudyne Industries
Leadership conference | Austin
Crosswind planned, named and delivered a four-day conference with the Center for Creative Leadership for 150 employees from China, EMEA and the United States. Breakouts, team experiences, live entertainment and daily video recaps helped connect acquired business divisions around a shared leadership vision.
Flood Aid TX
Flood relief concert | Palmer Events Center, Austin | 2015
Crosswind Media & Public Relations and Clayton Corn Productions helped turn a community response into a four-stage benefit concert in just over a month. About 6,500 people attended, and more than $250,000 was raised for flood relief.
Doing the Most Good Luncheon
Fundraising luncheon | JW Marriott Austin | 2016
For The Salvation Army, Crosswind Events + Experiences and Creative Arts Group created a live performance and film that brought a family’s story into the room. A record crowd of more than 650 contributed $274,000 in sponsorships and donations.
Rock the Red Kettle ATX
Concert and holiday campaign | Austin | 2015
Crosswind worked with Cory Morrow and The Salvation Army Austin Area Command to turn a concert into a broader season of music and giving. The team developed promotional creative and multiple donation channels; the kickoff concert raised more than $230,000.
Cocktails & Conversations
Some of the most useful conversations happen in a smaller room. Cocktails & Conversations brings a focused group together for networking, exchange and VIP connection. Crosswind can shape the guest list, setting, program and follow-up around the people and relationships that matter to your organization.
Led by Laura Ladewig
Laura Ladewig is Crosswind’s Director, Events & Experiences. Her career spans more than 30 years in event strategy and production, including leadership of three national event companies and service as a city council member. She brings an organizer’s command of the details and a public affairs perspective to every gathering.
Laura has mentored more than 50 operators. Her experience includes leading A Christmas Affair for The Junior League of Austin, which raised $1.2 million in one weekend, and scaling an event company to more than $6 million in annual revenue.
Laura-led career experience
Her career experience, including work before Crosswind, spans conferences, complex vendor coordination and events across multiple markets.
Tell us what the event needs to accomplish.
Tell us what you are planning, who needs to be there and what success should look like. We can help define the experience, team and path to delivery.