Crisis, Issues & Reputation
Prepare before a crisis. Respond with clarity when it matters.
How we respond
A crisis leaves little time to weigh options. Crosswind helps you define the issue, assess its likely reputational impact and establish a disciplined response.
CPR+ builds readiness before a crisis occurs, so your organization can act with clear roles, prepared spokespeople and a practical plan.
CPR+ helps your organization plan, practice, respond and recover with disciplined communication.
PLAN. PRACTICE. RESPOND. RECOVER.
CPR+ readiness
01 Planning
Assess risk, explore scenarios and audit communications. Establish roles and responsibilities before a crisis.
02 Practice
Review scenarios and rehearse the response. Train the team and spokespeople through practical exercises.
03 Response
Monitor continuously, assess the situation and respond promptly. Define leadership and maintain public dialogue.
04 Recovery
Rebuild through leadership dialogue and a clear vision, grounded in transparency, honesty, accountability and responsibility.
Experience under pressure
Crosswind Communications has decades of regional and international experience in crisis preparation, litigation support and communication response, including work in:
CURRENT STAFF EXPERIENCE
Case experience
Members of our current staff have provided senior communications counsel and field support in a wide variety of cases including environmental disaster, global product recall, fatal industrial and aviation accidents, and battles for corporate control.
Their experience also includes legal cases involving executive ethics, regulatory action, international bribery, consumer fraud, and benefits management.
Responder and media backgrounds
Members of the senior staff have worked as emergency responders in the military and law enforcement.
Members of the senior staff have also held senior posts in Tier One national media as investigative reporters, editors and producers at leading national and regional media outlets.