October 12, 2020

For immediate release                                                                                  
Contact: Brian Watson
(972) 816-9099
[email protected]


Crosswind Texas Pulse poll shows 1 in 3 Texans believe the economy is the most important issue facing the Lone Star State

Texans report increasing concern for the economy and health care amid the COVID-19 pandemic, according to Crosswind Texas Pulse Poll

AUSTIN, Tex. — Crosswind Media & Public Relations’ latest Texas Pulse Poll shows Texans placing increasing importance on the economy and jobs and less importance on immigration and border security compared to 2018 and 2016.

“Compared to our polling in previous election cycles, we have seen a dramatic shift in the issues that Texans care most about, with the economy and jobs displacing immigration and border security as the top issue on the minds of Texas voters,” Graham said.

A shift toward the economy and jobs

Crosswind asked Texans to identify the most important issue facing the state in 2020. Among a list of eight choices Crosswind has used in our previous Texas Pulse polls, this year 33% of Texans selected the economy and jobs as the top issue. 22% pointed to health care as the most important issue and 17% chose immigration and border security. This is a noticeable shift from previous Crosswind Texas Pulse polls in 2018 and 2016 in which immigration and border security was rated as the top issue overall (33% and 29% respectively).

The importance of health care is growing for Texans. Our poll shows a 5% increase in Texans selecting health care as the most important issue in 2020 compared to Crosswind’s poll during the 2018 mid-terms.

  •   6% | Taxes and spending
  • 33% | The economy and jobs
  •   8% | Education
  •   1% | Transportation
  • 17% | Immigration and border security
  • 22% | Health care
  •   8% | Social issues
  •   3% | Some other issue
  •   2% | Not sure



In this survey of 1000 likely voters in Texas, there is a +/- 3% margin of error assuming a 95 percent confidence interval. Demographics in this sample are based on self-reported responses. 53 percent of respondents identified as female and 47 percent identified as male. For age, 37 percent of the sample is between 18-39 years old, 48 percent is between 40-64, and 15 percent is 65 years or older. By ethnicity, 24 percent of the sample identified as Hispanic/Latino, 12 percent identified as Black, 56 percent identified as white, and 8 percent represent other groups. By political party affiliation, the sample is 38 percent Republican, 32 percent Democrat and 30 percent chose neither major party.

The survey was conducted by Crosswind and Pulse Opinion Research on October 5-7, 2020.  Pulse Opinion Research, LLC is an independent public opinion research firm using automated polling methodology and procedures licensed from Rasmussen Reports, LLC. For 70% of the sample calls were placed to randomly-selected phone numbers through a process that insures appropriate geographic and age representation. Thirty percent (30%) of the sample was conducted via online surveys of individuals who use a cell-phone as their primary telephone. After the calls and on-line surveys are completed, the raw data is processed through a weighting program to ensure that the sample reflects the overall population in terms of age, race, gender, political party, and other factors.

For more information or for a copy of the poll’s crosstabs, please send a request to [email protected].

About Crosswind Media & PR

Crosswind Media & Public Relations is one of the leading firms in the U.S., ranking in the top 100 nationally. Headquartered in Austin, Texas, Crosswind’s roots are in Texas and serves clients around the world. The agency specializes in brand management, crisis communication, thought leadership and event planning and serves clients in the energy, infrastructure, entertainment, education, technology, banking & finance, and health care sectors. For more information, go to crosswindpr.com or email [email protected].