Tabatha Johnson is an experienced marketing strategist, born and based in Amarillo, TX. She is known and admired in the Panhandle business community for building lively brands that are highly visible and powerfully effective.
Tabatha is also known as a Southern-Style hostess, her apple dumplings are legendary across the High Plains of Texas – and she is also envied for her remarkable collection of fancy footwear – approaching 300 pairs at last count.
Included in an honored place in her in-home shoe shed: a pair of pristine shiny Luchese pointy-toe steppers that had their premiere in 2010 when young Tabatha wore them to attend a production of the legendary outdoor musical Texas in the Pioneer Amphitheater inside Palo Duro Canyon State Park.
With now more than 17 years of marketing experience, Tabatha brings a rare, earned combination of creative instinct and operational discipline to every project, helping companies across the fabled Llano Estacado to clarify message and mission, to elevate presence and position, and to guarantee growth and resilience.
Tabatha’s nearly two-decade record of high accomplishment in and around Amarillo spans the real estate, construction, hospitality, non-profit, and professional services industries where she has led multi-channel marketing efforts across social media, digital advertising, website development, and brand strategy. She is especially skilled at distilling complex business offerings into clear, persuasive stories that connect with and convert the right audiences.
Tabatha is married to Aaron, a long-established Amarillo insurance broker. Tabatha and Aaron are raising two kids and stay closely involved in their church and community. Aaron has a rural Texas 4-H past that involved raising legacy prize-winning pigs on his family’s farm, but Tabatha simply won’t have the porkers on their new four-acre spread. Her son does his four-wheeling and winter sledding on the back four and delights in keeping the local fields clear of prairie varmints.
