What is the Role of Traditional Media in the Age of Social Media
The dawning of a new age brought forth platforms for sharing thoughts, pictures, videos, and assets yet unimagined. Social media united cultures that developed isolated from one another, created avenues for sub-cultures to flourish and gave a voice to crowds that could now wield great power. For brands it felt like a gold rush but, the reality quickly sank in – social media only solidified the importance of traditional media for reaching audiences and easing them through the marketing funnel.
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