Tom Goff serves as strategic counsel to clients on matters involving corporate branding, reputation, crisis management, financial transactions, senior executive media positioning, business-to-business marketing, legal disputes and media and analyst relations. He brings 30 years experience as a successful financial journalist, media strategist and corporate reputation manager. He has advised senior management teams at a number of global corporations including Microsoft, Starbucks, MySpace, Sony Corporation, Warner Bros., Kaiser Permanente, Computer Sciences Corporation and Dubai World Properties, among others.
Tom previously served as an executive vice president with the nation’s largest independent PR firm, in senior corporate communications roles at Global Crossing, Lockheed Corp. and Atlantic Richfield Company (ARCO) and as a successful financial journalist. At Global Crossing, Tom directed corporate sponsorships, acted as the principal spokesperson for a multi-national telecommunications corporation and personally promoted, managed and controlled coverage and cover stories for the company’s top management team in Forbes, Fortune, Wall Street Journal, Dow Jones News Service, Barron’s and Bloomberg, as well as CNBC, CNNfn and other print and electronic outlets.
As director of media and public relations for ARCO, Tom acted as a corporate spokesperson for financial and operational developments, managed crisis and oil-spill communications systems and supervised ARCO’s corporate image advertising, litigation communications and community relations initiatives. Tom worked for 10 years at the Lockheed Corporation where he served as manager of advertising and promotions, personally managing principal aspects of the successful $20 million PR and advertising effort behind Lockheed’s win of the F-22 Advanced Tactical Fighter program, the largest single defense contract then awarded in American history. In addition, he acted as manager of internal communications, coordinator of news and public information and as financial editor of Lockheed’s award-winning annual and quarterly reports.
Tom’s editorial tenure included business, political editorial and reporting positions at Esquire, New York Magazine and of Fortune 500 lists at Fortune. As founding editor and editor-in-chief of The Corporate Board, Tom led that journal to a readership with the highest-ranking business audience in America – the directors serving on boards of the nation’s largest public corporations – and currently serves on the board of editors.
Tom is a fourth-generation Californian, holds a bachelor’s degree in government with honors from California State University at Sacramento and a JD from UC-Davis where he served on the law review. He also served more than a decade as an officer in the Military Police Corps, U.S. Army Reserve.