HCB Monthly PR Update

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Take a look at HCB in the news.

The month of January was a busy one, with lots of news out of Chicago and some great contributed articles from HCB thought leaders, like Al Topin's piece in PharmaExec.

If you have any questions about the PR activities mentioned in the email, you can reach out to me, Emily Eldridge, at [email protected] or, if you're in Austin, stop by my desk!

Here's what we've been up to...

Al Topin Column: Feel the Earth Move Under Your Brand?

Al Topin lists the “seven significants” for brand planning in 2016 that pose the best chance for stable footing amid the seismic state of today’s ever-changing healthcare landscape.

HCB Health Names Betsy Kramer Senior Vice President, Director of Account Service in Chicago

Read this release

HCB Health Joins Eurocom Healthcare Network, Broadens International Reach

Read this release

HCB Health Names Katie Keblusek VP of Chicago Office Finance and Operations

Things to look for in March & April

Mark your calendar: Saturday, March 12-14 SXSW – HackMed Health House
Crosswind is working with HCB Health, AbelsonTaylor and JUICE Pharma to create thought leadership opportunities around this event. We are providing social media content, reaching out to media and engaging bloggers and influencers.
Website: sxsw.mithackmed.com
We’ll share the press release the week of February 29.
You won’t want to miss this: Saturday, March 12 – SXSW Agency Cocktail Mixer
We hope you join us for a cocktail mixer on the first night of HackMed (Saturday, March 12) from 5-7 pm on the 11th floor of the Omni (empty office suite 1000). There will be awesome food, drinks & live music! This will also be an opportunity for staff from HCB Health, AbelsonTaylor and JUICE Pharma to mingle and get to know each other better. Watch your inbox for an e-invitation! 
PharmaVoice: Creating Great Advertising 
Look out for a feature Article featuring Amy Hansen!

Press Releases in March: United Therapeutics 
We will be releasing an announcement in March about HCB being selected as the AOR for United Therapeutics.
Welcome Nick Rambke!  
We will be announcing a release about Nick Rambke’s new role with HCB following the United Therapeutics press release in March.
PM 360: SXSW HackMed to be featured in “The Scene”
You won’t want to miss this. There will be a two-page spread in the April issue of PM 360 with photos from the SXSW HackMed Health House event and a 250-word write-up.
PM 360: “When Collaboration Makes Sense for Agencies”
Check out the April issue of PM 360 for a thought leadership/guest column piece written by Kerry Hilton, Jay Carter (AbelsonTaylor) and Bob Palmer (JUICE Pharma). Here’s a sneak peak: “Competition is a fact of life for agencies… and at the senior level of an agency, it can be personal. Still, there is a place for collaboration.”
Med Ad News: SXSW HackMed
In April’s “Agency” issue for Med Ad News, look out for a feature article written by Kerry Hilton, Jay Carter (AbelstonTaylor) and Bob Palmer (JUICE Pharma) that will provide a recap about all of the unexpected and cool things that happened at the SXSW HackMed event!

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