We’re heartbroken by the recent events in Sutherland Springs, Texas. It seems we’ve been repeating ‘thoughts and prayers’ too many times the last several months, perhaps with a taint of helplessness or desperation. But while our What I Like About Texas event in New York City was meant to be a celebratory event, what it really should be for us in the Lone Star State is a reminder: A reminder of our roots, and our faith in the future. A reminder that when there are Texans in need, we all answer the call. A reminder that no differences are vast enough to create a chasm in times of crisis, evidenced time and time again by our response to forceful acts of nature, and the cowardly hands of man.
What I Like About Texas is more than a campaign; it’s a way of living. And we can all do more to make sure we live it better, every day. Help a neighbor. Stand by a stranger. Forgive a friend. There is strength in living the Texas way, and that strength is what helps to heal the hurt.
As Texans, we know there’s a lot to brag about in the Lone Star State. From world-class sports teams to savory cuisine and an endless variety of music, Texas has a lot to offer in the way of unique experiences – not to mention unique people. Texans have long lived up to their reputation as friendly, welcoming people – after all, the name Texas comes from the Spanish word tejas, which means friend. In light of the recent storms Texas has weathered – both natural and political – the Texas Travel Industry Association (TTIA) brought the message that Texas is open and ready for business to the Big Apple with a multi-day media tour last month.
TTIA, in partnership with Texas Tourism, took the #WhatILikeAboutTexas campaign to the heart of the world with a Texas-themed mixer at the R Lounge in Times Square. We invited influencers and New York-based media to enjoy the sounds of Texas soul and country with a performance from Gary P. Nunn and Kam Franklin of the Houston soul band The Suffers, and to savor a taste of Texas with a delicious creation from Chef Andrew Weissman of Signature in San Antonio. Check out the highlights from the event on October 24 here.
Thank you to our partners and TTIA members for helping make the event a truly memorable one, and a great representation of Texas!
Congrats to the Houston Astros on their 2017 World Series win, making them the first Texas team to win a World Series. After a tough month in August, when devastating floods left Houston and surrounding areas with an estimated $190 billion in damage, November started off with a celebration in Houston and Governor Abbott declaring November 3rd Houston Astros Day. Check out Crosswind’s Facebook and Instagram accounts for coverage and highlights from the official victory parade.
We’re excited to announce our latest addition to our Crosswind team with Katie Carmichael as a new vice president of the agency. Katie brings extensive legislative and regulatory experience, in-depth knowledge of the oil and gas industry, and a strong background in communication. Read more about Katie’s background on our website.
We’re also excited to congratulate Crosswind Account Executive Adrian Patenaude on her short film Third Kind (pictured above) being selected for the Southeastern International Film Festival in Nashville, TN last weekend.