Crosswind Newsletter – October 2017

Here's the latest from Crosswind Media & Public Relations.
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October 2017

Music in the Heart of Texas

Unless you’ve been living under a sound-proof rock, you’re likely aware that the 16th Annual Austin City Limits Music Festival is upon us. Indeed, for music lovers and avid festivalgoers, especially those permanently residing in Austin, it’s the most wonderful time of the year. If you haven’t already, be sure to check out the full lineup here.

What started in 2002 as a two-day festival with five stages, 67 bands and roughly 42,000 attendees jamming out in Zilker Park has grown to Texas-sized proportions. ACL now treats some 75,000 music enthusiasts per day from around the world to six days, spanning two weekends, of more than 140 performances on the festival’s eight stages.

But there’s more than just music. The festival also boasts cuisine from more than 35 award-winning chefs, an art market, a kids-themed play area and much more.

ACL Cares has been a part of the music festival for many years, but this year will focus its efforts on Hurricane Harvey relief. Be sure to visit the Hurricane Relief tent, sponsored by the Austin Disaster Relief Network, in between your favorite shows to learn about how you can help victims of the historic storm.

And for those visitors considering making Austin their full-time hangout, especially those of the younger gen set, eight Texas cities made the list for the top 50 places for college graduates, with Austin landing at #8 – the highest ranking Texas city. For the more professional crowd, Texas has been named the #1 state for business consistently since 1999.

Mo’ People, But Not Mo’ Pac-ked

MoPac Express Lane
Routine commuters know that in general, more people means more problems – specifically on our roadways. While Jay-Z may be rapping on the mainstage about his 99 problems, this year, traffic is not one. Well, maybe not as bad as it was before.

This year’s ACL Fest coincides with the much-anticipated opening of the Northbound MoPac Express Lane, which utilizes state-of-the-art technology and real-time monitoring to adjust the new variable-priced toll lane based on volume and minimum targeted speeds. Read more about the new MoPac here.


With Texas’ capital bursting with excitement and activity, it’s easy to see all the different things there are to like about Texas. Whether you’re enjoying a taco from your favorite food truck or touring one of Austin’s many museums and/or historical sites, be sure to share on social media using #WhatILikeAboutTexas. Don’t be shy about a good #humblebrag, there are so many great things to love about the Lone Star state!

A personal note from Thomas Graham

Following the horrific mass shooting in Las Vegas, our nation – if not the world – was forced to grapple with some very powerful emotions: fear, anger, shock, sadness, confusion, heartbreak.

In the aftermath of the most deadly massacre in modern U.S. history, there are still lingering, unanswered questions – mainly how and why – and many difficult conversations that must be had.

One such conversation revolves around event security, and how such large-scale, senseless acts of violence can be avoided in the future. 
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Northbound MoPac express lane opening exceeds expectations on first weekday rush hour

Despite Monday being a national holiday, the first weekday afternoon rush hour when the new northbound MoPac express toll lane was open saw record-breaking numbers. READ MORE.

What is the Texas brand, and how do we protect it?

When it comes to Texas, some people think of cowboys, and others imagine oil wells. For Norwegians, it's slang for chaos. Today a debate is raging over the Texas brand and what it represents. And the implications for our economy. READ MORE.

Trump unveils STEM-focused jobs initiative for 'new generation of American workers'

President Donald Trump unveiled a new program at the White House on Monday to boost education in science, technology, engineering and math (STEM), with a particular focus on computer science and coding.

"The workplace is changing, we need to create new pathways for our citizens to get the best jobs," Trump said. "Greater access to STEM and computer science programs will ensure our [children] have the skills they need to compete, and win, in the [workforce]."
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