Crosswind December Newsletter 2018

Here's the latest from Crosswind Media & Public Relations
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  • 25 Days of Christmas Movie Schedule
  • Holiday Cocktail Favorites
  • Events in Texas to Celebrate the Holidays
  • 100 Classic Christmas Songs
  • How to Drive Media Engagement During the Holiday Season
  • Tis the Season for Giving Back

25 Days of Christmas Movie Schedule 

With Christmas getting closer and the weather getting colder, what better way to spend your night than drinking hot cocoa and snuggling on the couch watching Christmas movies? Freeform has released their movie lineup featuring some of Crosswind's favorites: A Christmas Story, Eight Crazy Nights, The Holiday, Home Alone, and Polar Express. What's your favorite Christmas movie?
View Movie Schedule

Holiday Cocktail Favorites 

If you’re hosting a holiday event and have no idea what drinks to make, check out these tasty recipes to spike the Christmas spirit 😉

The North Pole.

By halfbakedharvest

 Prep time: 15 minutes
 Total time: 5 minutes
 Servings: 4 drinks
 Calories: 297 kcal


  • 4 ounces vodka
  • 2 ounces Kahlúa or more to taste
  • 4 tablespoons chocolate syrup
  • 1 teaspoon vanilla extract
  • 3 teaspoons molasses
  • 1/8 teaspoon ginger
  • 1/2 cup heavy cream or whole milk
  • whipped cream candy canes and gingerbread cookies, for serving (optional)


In a cocktail shaker combine the vodka, Kahlúa, chocolate syrup, vanilla, molasses, and ginger. Shake until well combined. Add ice and shake again. Strain into 4 glasses. Top off each glass with heavy cream. Dollop with whipped cream and garnish as desired. DRINK!

More Cocktail Recipes

Events in Texas to Celebrate the Holidays

Austin is known for its annual Christmas light extravaganza, better known as- the Trail of Lights. That isn't the only big event that Texas has to offer. Other cities including Amarillo, El Paso, Fredricksburg, and San Antonio- also host big events to enjoy with family or a special loved one. 


Let the hot chocolate keep you warm while you go for a walk through the Amarillo Botanical Gardens, decorated with beautiful Christmas lights, November 29-December 23, Thursdays through Sundays. If you have small children, head over to the Amarillo Zoo for ZOOLights, where you can enjoy fun holiday attractions for kids, like the holiday maze and a cookie decorating station. The nighttime attraction runs December 1-23, Thursdays through Sundays.

El Paso

Perhaps the most extravagant light show in Texas is located far west: the El Paso Christmas Light Show is a synchronized music and light show with complimentary hot chocolate and cookies after every show. It kicks off November 29 and runs every Friday through Sunday until Christmas. Also, driving past the brightly lit homes in Eastridge is a great way to get into the holiday spirit.


Shop along Main Street, check out the 30-foot tree and 26-foot Christmas pyramid at Marktplatz, and enjoy the local authentic German cuisine. The town offers shopping from 150 art galleries, boutiques, and shops, and the annual Light the Night Christmas Parade on December 7 now highlights the beautiful downtown square.

San Antonio

Alamo City celebrates its rich cultural history across town through its food, parades, performances, and more. Explore German and Mexican cuisine and learn how to cook tamales with professional chefs; experience a live concert and boat parade celebrating Hanukkah, complete with a menorah lighting ceremony on December 3 at Pearl; stroll along the River Walk, lighted by more than 2,000 traditional Mexican lanterns at the Ford Fiesta de las Luminarias on Fridays through Sundays starting November 29; and, on select dates in December, hear the beautiful voices of choirs from across Texas performing Christmas carols in the acoustics of Natural Bridge Caverns.

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Christmas Music Classics

Is it ever too early to listen to Christmas songs? The answer is always no. Now that we're in December, you can jam these holiday classics as much as you'd like. No one is judging you. If they are, just turn the music up louder. I'm sure that'll get them in the Christmas spirit. 
Top 100 Billboard Holiday Songs

Last-Minute Christmas Gifts

Although December is one of the best times of the year, it can also be the most stressful time. Between work, school- and extracurricular activities, when would you have time to go Christmas shopping? With most businesses turning digital, it's easy to do your shopping online rather than stress yourself running errands all day long. Check out these perfect gifts that will make one smile: 
View List Here

Marketing Tips: How to drive media engagement during the holiday season

Idea 1: Decorate Your Cover and Profile Photo

Your Cover Photo should always primarily represent the values and personality of your brand, but if you want to get your audience in the season spirit you have to change it to reflect the holiday season. People are browsing social media more than usual so fresh Cover Photos will motivate them to check your social media and look for special offers or gift ideas.

To start, try to picture the Cover Photo as your billboard and ask yourself what information you want to promote during the holiday season. Maybe you have some special holiday products you want to showcase or some special holiday deals your fans would like to hear about? Tell that to your audience with a simple and effective design that consists of a bold background color and playful combination of serif and sans serif fonts.

We suggest you try Arvo or EB Garamond as serif and Glober or Din as your sans serif fonts.

Idea 2: Create a Very Merry Christmas Offer

Christmas is one of the biggest buying seasons of the year during which most retailers earn as much as 20% of their annual revenue, so a lot of effort is placed into attracting buyers to choose a particular brand.

Messages such as: one day only, limited quantity sales, buy-one-get-one free, special discounts or holiday coupons are among the most frequent deals used. To bring attention to the message make sure you place text on a background that will not be too distracting. Apply the principle of font hierarchy and give bigger font size to more important pieces of the information, such as the discount value.

More Marketing Tips

Tis the Season of Giving Back: An Opportunity to Help a Family in Need

The Statesman is in the 20th year of its Season for Caring campaign, which each year asks the community for monetary donations to help families in need of assistance. Some of these families live out of their cars, struggle as a single parent, don't have reliable transportation, or have a medical condition. Take a few seconds and read the stories of these 12 families who aren't asking for much, but just enough for them to get closer to living their dream  which you can help make possible. 

“It changed our lives in a way that we couldn’t have imagined,” Suzanne Farrell says of the Statesman Season for Caring program.

“It gave us hope,” her husband, Tim Farrell, says. “We started to see a future we wouldn’t have realized without it. We took it as a miracle and as a blessing. We started to move forward and do our lives.”

The Farrells, including daughter Aubrey, were part of the 2012 Statesman Season for Caring program.

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CORPUS CHRISTI, TX, USA – Port of Corpus Christi is pleased to present its signature holiday event, the 21st annual “A Tree for All.” Port of Corpus Christi is partnering with NuStar Energy and The Home Depot to provide 200 fresh, live trees, tree stands, and ornaments to deserving area families. The event will take place at 5:30 p.m., Thursday, November 29, 2018, at The Home Depot, located at 4038 S. Port Avenue.
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CORPUS CHRISTI, TX – On Wednesday, December 12 from 6 - 8 p.m., the Texas State Aquarium (TSA) will host a holiday-themed “Dream Night.” This event, held as part of Aquarium’s ongoing Diversity and Inclusion Initiative, offers families with special-needs children a modified environment to experience the Aquarium and participate in festive activities. 


Santa and Mrs. Claus will visit the Aquarium for “Dream Night” beginning at 6 p.m., followed by a holiday frame craft in the jungle overlook. At 6:30 p.m., animal encounters will be available in the lobby and a sea turtle enrichment session will occur at Tortuga Cay. Later in the night, Santa will trade in his traditional fur suit for a wetsuit and fins and dive into the H-E-B Caribbean Sea as “Scuba Santa,” with photo opportunities available for guests.

“THE POLAR EXPRESS™ 4-D Experience®, a holiday-themed film in the Whataburger 4-Dimension Theater, will also be available at 6:30, 7 and 7:30 p.m. The Gift Shop will also stay open through 7:45 p.m. to allow guests some after-hours holiday shopping.
To inform guests with sensitivities about upcoming experiences, “What to Expect” signage will be placed at select exhibits and “calm zones” will be provided for guests. 
Support for the Diversity and Inclusion Initiative is provided in part by a partnership with the Coastal Bend Community Foundation and the Driscoll Health Plan.
To secure information and tickets to future Diversity & Inclusion Initiative events, interested parties can email Ann Vlach at [email protected].

Purchase Tickets

LEANDER, TX — Curious residents pored over graphics and engineering documents Nov. 14 to try and get a sense of what future plans are for the next phase of 183A.

During an open house to see what plans the Central Texas Regional Mobility Authority (CTRMA) have for the 183A Phase III project, visitors had the chance to talk one-on-one with engineers and officials from the organization.

The basic plan will be to extend the toll road from Hero Way in Leander north to about one mile past the SH 29 intersection, a 6.6 mile stretch. The planned transition back to non-tolled highway will be around CR 258.

Assistant Director of Engineering Michael Sexton said at this point there are no plans for the CTRMA to address any issues north of where the extension ends.

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Happy Holidays from the Crosswind offices to you!
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