An industry group that promotes Texas tourism has built a website featuring stories from residents – famous and not – about what they like about their home state.

The Texas Travel Industry Association is inviting the public to join in on its travel and state branding campaign. It’s called “What I Like About Texas.” And as you might guess, Gary P. Nunn’s song of the same name serves as the inspiration for the campaign.

Throughout the summer, the campaign will highlight shared moments, opinions and memories from well-known, and nice-to-know, Texans from all walks of life. Campaign organizers will share video testimonials about Texas experiences, secrets, destinations and activities on the campaign website. The public is invited to submit their own pictures, testimonials and suggestions using the hashtag #WhatILikeAboutTexas.

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