News from Texas and beyond

Star-Telegram: Elections aside, State Board of Education keeps focus on future

May 31st, 2016|

By Donna Bahorich Special to the Star-Telegram Originally published in the Ft. Worth Star-Telegram & San Antonio Express News.   With runoffs settled, candidates for the State Board of Education have been chosen and now

Austin American-Statesman: Lacz: Please don’t wish me a ‘happy’ Memorial Day

May 27th, 2016|

Originally published by the Austin American-Statesman It happens every year: Memorial Day comes around and I am showered with well-wishes and sincere thanks for my service by strangers and friends alike. Though I understand the

National Geographic: 59 Parks in 52 Weeks

May 20th, 2016|

Originally published on National Geographic. This year marks the National Park Service's 100th anniversary and Nat Geo photographer Jonathan Irish is celebrating by visiting every U.S. national park in the span of one year. Follow

‘GMA’s Epic Camp Out: Road-Tripping Couple Aims to Visit Every National Park in 1 Year

May 9th, 2016|

By DOUG VOLLMAYER Originally published on ABC News. One adventurous pair, Stefanie Payne and her partner, Jonathan Irish, have put their lives inWashington, D.C. on hold for a year in order to move

CISION: Behind the Headlines With Rich Oppel

May 4th, 2016|

By Rich Oppel Sr. Originally published by Cision Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for

The 59 National Parks Ranked

May 3rd, 2016|

Originally published in The Active Times National Parks have become a popular escape. They bring a unique variety of gorgeous landscapes, various wildlife, adventure sports and incredible scenery. The world’s first national park is Yellowstone.

O’Dwyer’s PR: What Does a Pulitzer Really Mean Today

April 27th, 2016|

By Rich Oppel Sr. Originally published by O’Dwyer’s When this year’s Pulitzers were announced last week, they confirmed some fascinating and important realities about the future of media in a fast-paced, digital-first environment. Just two examples:

O’Dwyer’s PR: Crosswind Enlists Oppel for Senior Advisor Role

April 16th, 2016|

By Jon Gingerich Originally published by O'Dwyer's Veteran newspaper editor and D.C. bureau chief Rich Oppel has joined Austin-based healthcare communications agency Crosswind Media & Public Relations as a senior advisor for media strategy and management. Oppel

O’Dwyer’s PR: Social Media Tips for Senior Management

April 5th, 2016|

You’re wrapping up a kick-off meeting with a client and your PR team, when suddenly you hear one of the C-suite team utter these cringe-worthy words: “Let’s do some social media, too.” By Emily Eldridge,

PM360: Three Independent Agencies Prove Collaboration is Possible at SXSW 2016

April 1st, 2016|

Panorama by Jay Carter, Kerry Hilton and Robert Palmer Originally published on PM 360. As the leaders of three prominent independent healthcare agencies, we have tired over the years of hearing how networks collaborate together for their

PharmaLive: The X Factor at SXSW

March 31st, 2016|

By Kerry Hilton (HCB Health), Bob Palmer (JUICE Pharma), and Jay Carter (AbelsonTaylor) Originally published by PharmaLive Whether you attended SXSW, sent a surrogate colleague, or just followed along via tweets and blogs, you know that

Adweek: 3 Ways to Be More Creative With Healthcare Advertising

March 28th, 2016|

By Amy Hansen Originally published by Adweek Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week. Just try to be creative in an environment where important safety information takes up