Insights

The Buzzword You Can’t Ignore: Integrated Marketing

By Jake Clements The term “integrated marketing” has been around for decades, but the concept behind the buzzword is just as relevant today as it was then. For example, according

Social Media: Great Potential or Great Danger?

Social media is one of the most powerful tools for promoting your company. It's inexpensive, can reach a vast audience and is flexible. But it can also be dangerous, if

Texans Helping Texans

Flood Aid TX was an all-day benefit concert series to raise funds for Central Texas flood relief. The event was the brainchild of local austin leaders, including Crosswind PR’s Thomas

We salute you, Jan Scruggs

The first time I met him, he was wearing a loose, tan backpack slung over a grey suit. Our firm had been hired to help tell the story of the

Metering Pumps Power New Fields in the Arabian Gulf

National oil companies seek efficient, adaptive technology that excels in deep-water drilling. As the international demand for oil and gas rises, producers are heavily focusing on extending recovery from producing

Governor Greg Abbott and the Priorities of Texas

Governor Greg Abbott, in his state of the state speech this week, outlined his biggest priorities for the 84th Legislative Session.  “Our fellow Texans face many challenges: the need for

Golden Globes Instagram or Ellen’s Selfie? Which was better?

For the second time in 12 months, social media has been used to bring viewers to an event they may not otherwise be watching: Instagram photos of Golden Globe winners

Election Night in Texas

Greg Abbott handily dispatched Wendy Davis for the governorship of Texas Tuesday night. While the victory was not surprising, to many the margin was a shock. The results however, were

“The Mobile Commerce Revolution” Isn’t About Technology, It’s About People

If you think finding success in today’s mobile-driven, app-fueled world is all about keeping up with the latest technology trends, think again. Considering that over 60% of Americans now own

Texas A&M at the Forefront of Ebola Vaccine Production

The Texas A&M University System is emerging as a global leader in the production of a new vaccine to combat the emerging worldwide Ebola threat. The U.S. Department of Health