Insights

Texans negative on Obama, positive on Abbott, mixed on Cruz

Crosswind's Texas Pulse found a majority of Texans (58%) see President Barack Obama unfavorably, compared to 41% who see him favorably. Opinions about Obama remain highly polarized, with only 10%

Texans excited to see Blue Bell back on shelves

One of Texas’ most beloved brands, Blue Bell Ice Cream, recently emerged from a recall of its products due to a multistate listeria outbreak tied to the ice cream. How

Most important issues facing Texas

A statewide poll of Texas likely voters finds that immigration and the economy are the top issues of concern for residents of the Lone Star State.  The Texas Pulse, a

Latinos Driving the Wireless Society

A recent Nielsen report confirms that U.S. Latinos are avid mobile users and powerful consumers. This trend is an ongoing one and what the figures show is that it is not

Cutting Through the Noise: How To Build Your Brand Through Thought Leadership

By Katie Kenneally Originally published by Linkedin Pulse. As businesses operate in an increasingly fast-paced and competitive environment, it’s no simple feat to differentiate your brand and retain the attention of

Four Lessons From a Summer Intern Who Hit the Ground Running

As my time at Crosswind draws to an end, I can’t help but reflect on everything I have learned here. I always take something away from any of the internships

The Creative Process with a Dry Erase Board in 7 GIFs

1. A Blank Slate A vast white canvas is always daunting, but think about how hard it is to work in a crowded room. A white board gives your brain the

The Buzzword You Can’t Ignore: Integrated Marketing

By Jake Clements The term “integrated marketing” has been around for decades, but the concept behind the buzzword is just as relevant today as it was then. For example, according

Social Media: Great Potential or Great Danger?

Social media is one of the most powerful tools for promoting your company. It's inexpensive, can reach a vast audience and is flexible. But it can also be dangerous, if

Texans Helping Texans

Flood Aid TX was an all-day benefit concert series to raise funds for Central Texas flood relief. The event was the brainchild of local austin leaders, including Crosswind PR’s Thomas

We salute you, Jan Scruggs

The first time I met him, he was wearing a loose, tan backpack slung over a grey suit. Our firm had been hired to help tell the story of the

Metering Pumps Power New Fields in the Arabian Gulf

National oil companies seek efficient, adaptive technology that excels in deep-water drilling. As the international demand for oil and gas rises, producers are heavily focusing on extending recovery from producing