Insights

More than a “Celebrity Endorsement:” Content co-creation requires relationships with brands and influencers

By: Jake Clements, VP of Marketing & Advertising The world has changed. Buyers have new ways to find what they are looking for. The entire world's marketplace is now in the

Christmas in July: Start planning your corporate holiday party today

  Looking for a memorable experience this holiday season? With Christmas only five months away, don’t let the heat deter you – it’s not too early to start planning your

Making events unforgettable, even when the lights go out in ATX

By Jake Clements There’s an old song about when the lights went out in Georgia – but that’s the last thing you want at your event. It is, however, one

A Look Back: 2015 Memorial Day Floods and Flood Aid Texas

By Jake Clements and Thomas Graham The ten o’clock news was bad, hard to watch even, as storms swept through central Texas dropping more rain over the course of a

Not everything is digital: The archives and the perspective of history.

By James Bernsen I spent Monday at the archives, meeting old friends. That may sound odd without perspective: In my day job, I do public relations and strategic communications, but

Intro to the Austin Media Scene

Austin is putting Texas on the map. Not only has it gained the attention of national media with its growing tech industry, live music culture, thriving indie film scene and

Austin Goes Retro With Proposition One Vote

By Thomas Graham and Rich Oppel Sr.   “You have to remember one thing about the will of the people: it wasn’t that long ago that we were swept away

New York Tour Expands on Crosswind’s Many Media Friendships

By Rich Oppel Sr. Thomas, Angela and I had a successful media trip to New York April 20-22, visiting editors, reporters and friends at The Associated Press, The New York

Texans unsatisfied with health care system

  Crosswind's Texas Pulse surveyed Texans about the U.S. health care system to see whether Texans are satisfied or not in the wake of the implementation of the Affordable Care

Texans actually like Toll Roads

Transportation remains a key challenge for Texas and the state recently passed a proposition to increase funding of roadways. Many have suggested, however, that this funding is insufficient to meet

Texans pick Aggies, Horned Frogs for playoff, say they want A&M-UT game back

Texans love their college football, and there are 12 Texas teams eligible to participate in the FBS playoff system. The Texas Pulse surveyed Texans on which teams they think are

Texans negative on Obama, positive on Abbott, mixed on Cruz

Crosswind's Texas Pulse found a majority of Texans (58%) see President Barack Obama unfavorably, compared to 41% who see him favorably. Opinions about Obama remain highly polarized, with only 10%