Leading healthcare PR firm based in Austin, TX will publicize MIT’s unique effort to incubate global digital healthcare startups, accelerate medical technology solutions

Crosswind Media & Public Relations, a nationally ranked public relations firm with an award-winning healthcare practice, today announced its collaboration with HCB Health, AbelsonTaylor, JUICE Pharma Worldwide and Otsuka Pharmaceutical to promote MIT Hacking Medicine’s “HackMed Health House,” a three-day workshop focused on chronic illness solutions and technology. The event will take place in Austin during the 23rd Annual SXSW Interactive Festival, which connects thousands of business leaders, artists, filmmakers and startups from around the world.

“All eyes turn to Austin during SXSW,” said Crosswind President & CEO Thomas Graham. “More and more influentials are taking notice of Austin’s energy and growth as a tech and innovation hub, and this hackathon is an example of putting the best minds on the biggest problems facing society,” Graham added, who is a longstanding member of the National Investor Relations Institute.

The three-day event will kick off on the first weekend of the SXSW Festival at the JW Marriot Brazos Room March 12 – 14. During the three-day workshop series, industry experts and entrepreneurs will engage in conversations with patients, caregivers and healthcare professionals to identify “pain points” and develop solutions for making daily living easier for those with chronic health conditions. On the final day, participants will have the opportunity to pitch their health start-up to venture capitalists and investors.

Crosswind has worked specifically with HCB Health, who is co-sponsoring HackMed Health House, for over two years, developing a reputation as a prominent healthcare PR firm. Last year, J.R. O’Dwyer Company named Crosswind the top PR agency in Texas for healthcare clients.

“MIT Hacking Medicine is already responsible for more than 15 startups, and its core team of students are graduating and beginning to move into major pharma and med tech companies,” said Crosswind Executive Vice President Angela Dejene. “We applaud MIT for its dedication to improving the face of healthcare and can’t wait to see what they do at SXSW this weekend.”

Since it was founded in 2008, Crosswind has organized multiple SXSW events for a wide variety of clients in tech, healthcare, music and entertainment and has recently expanded its event planning business, launching its sister company “Crosswind Events & Experiences.” The company is planning multiple large-scale events throughout 2016 and 2017.

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About Crosswind
Crosswind Media & Public Relations is one of the leading firms in the U.S., ranking in the top 100 nationally. Headquartered in Austin, TX, the agency has offices in Washington D.C., Los Angeles, Houston, Dallas, Boston and New York. While Crosswind’s roots are in Texas, it has a global reach, serving corporate clients, public agencies and national governments across five continents. Crosswind provides expert counsel in public engagement; crisis and reputation management; executive positioning and media training; digital, print and broadcast media relations; text, video, photography, audio and event production; website creation, tracking and maintenance; and social media engagement. For more information, go tohttp://www.crosswindpr.com, or email info(at)crosswindpr(dot)com.

About MIT Hacking Medicine
The mission of MIT Hacking Medicine (MIT HackMed) is to energize the health ecosystem to solve some of health care’s biggest challenges by connecting the best and most diverse minds. Since holding the first ever health hack-a-thon in 2010, the MIT student group has organized 37 health hack-a-thons with more than 30 national and international organizations. Shwen Gee of Biogen, Molly Binder of CVS Health, Alex Revelos, MIT teaching assistant, Aartik Sarma, medical resident at Massachusetts General, Chris Lee, Ph.D. Candidate at MIT/Harvard and Hari Iyer, MIT design mentor at MIT will be the core team in Austin at HackMed Health House 2016. For more information,http://hackingmedicine.mit.edu/grandhack_2015/faq/.

Originally published by PRWeb.